A Guide To Effective Tradeshow Booth Promotions

Give your tradeshow audience something to hold on to

You don’t have to give away tons of free trinkets at your tradeshow booth. Promotions that are remembered are the ones that entertain, educate or inspire your customers. A strong image of your company will last longer than a free candy bar.

What do you want to see when you go to a trade show? Put yourself in the shoes of the person walking past; ask yourself “Why will I stop at this tradeshow booth?” Promotions designed to fit the audience will win every time.

Of course you must provide your customer with all the information they need to make an informed choice, but getting a customer to take notice of you is the first big step in winning them over.

Easy Access

Don’t horde a few computer printouts under the table to give to select customers. Go the extra mile and have brochures available on EZ Up stands, on both sides. Tradeshow booth promotional material should be easy to get to. If you make a potential customer wait you may lose them. Display stands that accompany the promotional material are effective at reinforcing the message and the product.

Clear Eye for the Shy Guy

A lot of people don’t want to talk to you about your company - either they have a lot of booths to get through, are in a rush or just prefer working from printed or digital media. Make sure they can rush in, get what they need, and rush out, yet still have a clear image of what your company can do for them.

Lighten Up

It’s no secret that effective lighting attracts people. You can use lighting to accentuate your tradeshow booth’s promotions and new products, creating a focal point for customers. Eyes are automatically drawn to the light, so use light to your advantage. San Diego Sign Company has a range of lights that fit neatly on their display stands or can be discretely embedded in your tradeshow booth. Promotional material offered on a Pop-Up display stand can have an attached Pop-up light to accentuate the material. San Diego Sign Company’s also offers strong halogen lights that can add dramatic effect to your promotion.

Demonstrate it

Talks and demonstrations for specific tradeshow booth promotions need to focus the audience on the speaker. Turnkey tradeshow displays like the Big Wave Pop Up are a popular choice for tradeshow presenters. They simultaneously shield background interference from competing booths while giving the speaker clear and direct contact with the audience.

Keep it Fresh

No one enjoys stale imagery and designs, so keep updating your tradeshow booth to promote a fresh image. Often customers will attend many trade shows and if they see your company always has a fresh outlook it will have an impact. The best way to deliver fresh tradeshow booth promotions is with a clean design that can be changed to suit the tradeshow. New ideas for promotions should not be hampered by your booth’s construction, so a modular approach is often effective over long periods.