Tradeshow Booth Displays – Adding Impact To Your Message

How do I get my company’s image into the mind of my customer? The old adage “A picture paints a thousand words” is very applicable here. But what to choose in a tradeshow booth display?

5 Things to consider in a Tradeshow Booth Display

1. Optimized space.

Double-Sided literature stands are a clever way to optimize your tradeshow booth. Display elements like the San Diego Sign Company’s Z-Fold literature display can hold magazines and pamphlets on both sides, yet fold up into a small case. This gives you the advantage of having more literature to offer your customers yet retain the clean and effective space of a professional company.

2. Effective image.

Choose graphics that have impact. Putting up a small picture of your office block is usually a waste of space, unless it contributes to the image you are presenting. Employ the services of a graphic designer to help you filter out unnecessary imagery and “cut to the chase.” A tradeshow booth display should readily accommodate changing graphics, so choose a display stand that is customizable. Tradeshow booths often display images that are evocative rather than purely pragmatic.

Many companies offer digital printing of displays. Its best to choose a company that provides both the tradeshow booth displays and the printing, as they will have experience in creating the most professional result. San Diego Sign Company makes a Presto Pop-Up Display that can accommodate a large, effective image.

3. Portability.

A portable tradeshow booth display is not only easy to carry, but can also look professional in a variety of situations. Sometimes you will be setting up in a hall, an office environment, and sometimes outdoors, depending on the tradeshow. Booth displays should make the transition without much effort. Dedicated outdoor displays are also available. Retractable banner stands like the Quickscreen are extremely useful when you travel a lot. You don’t want bulky items that can get damaged in transit and make your company look unprofessional.

4. Customization.

Can your display graphics be changed easily? As your company grows you images will change, so make provision and choose a tradeshow booth display stand that can accommodate changes or improvements to the imagery. You should change the images to suit the tradeshow. Booth displays often have clip-on graphics and signage, giving you maximum flexibility.

5. Scalability.

Tradeshow booth displays that are adjustable and modular are very cost effective. You also need something that can be used for a variety of audiences, especially if you will be exhibiting internationally. You want your central images and literature to be at eye level - the average eye height will change depending on your target market’s age and country. Choose an adjustable display stand or a full-length stand to maximize your impact.

The main thing to remember is that your tradeshow booth displays your company’s vision to the world. Get the right set of tools to help maximize your business advantage in the space you have available. There are a lot of display products out there so choose one that suits your needs and budget, but always try to add that little bit of extra impact to give your customers a reason to come back and to remember you.