Choosing The Best Tradeshow Booth Design

Your booth is so much more than just a box of banners - it is your company’s entire image and philosophy concentrated into a small space. Poor tradeshow booth design can deter potential customers from your product. You have a few seconds to grab a potential customer’s attention as they walk by.

Ask yourself this question: Do successful companies have a professional tradeshow booth design, or does a professional tradeshow booth design help build a successful company?

What to look for in a good tradeshow booth design

First, understand who you’re trading to. Putting up a corporate booth at a tradeshow aimed at teenagers will fail miserably, and designing a booth that’s funky and fun may not get the serious business you expect at a corporate event. It’s not just about grabbing attention; it is about leaving a clear message in the mind of your customer. A good tradeshow booth design is always clean and neat, is easy for people to move through and shows off your company’s product or service from every angle, from near and far.

Design your booth to fit your tradeshow.
Booth designs come in an astounding variety of shapes, sizes and colors. With so many options to choose from which one is right for you? Of course you have a budget for your tradeshow, but booths designed for smaller events may get lost in the crowd. Choose a set of Banners and Stands that will really stand out and give you maximum exposure. Buy your elements from a reputable company like the San Diego Sign Company, who offer everything you need for tradeshow booths.

Sometimes bigger really is better.

What’s the one mistake most exhibitors make time and again? Banner size. Most tradeshow booths designed for large halls get dwarfed by competitors, so go big. You’re proud of your company’s achievements so fly your banner big and high.

Your tradeshow booth design should be given careful consideration and you should go for maximum impact. Don’t be afraid to be a little dramatic - it is the emotional impact your customers will remember before they remember the specifications of the product.
Once you have your customer’s attention you can offer them smaller sized information with more detail.

Another common mistake is clutter. Ever been to a tradeshow where a booth design was so bad you couldn’t get through the booth area to examine all the details? You need to balance giving all the information with a clean flow.

Flexibility in your tradeshow booth design is crucial.

Tradeshow booths designed for a single tradeshow are not cost effective. Chances are you’ll be reusing the banners and stands and various elements in your booth time and again. Choose a product that is robust, easy to maintain, and flexible enough to allow you to change graphics and provide adjustable sizes. Retractable banners and fold-up displays are a clever way to build impact quickly.

You may get to an event and discover the size and shape of your space is different to what you expected for the tradeshow booth. Design your booth so that you can make changes on the day, or get a plan of the space before designing your booth.

Graphics, Colors, Extra effects
Tradeshow booths designed with extra surprise elements are often very effective. Extra lighting can make a big impact and is usually hidden in the top of the design. Choose colors that suit your company’s image and philosophy and fit your target market. Your literature display stand should be neat and functional and make maximum use of the available space.

The Persistence of Memory

What do you want the last thing people to see when they leave your tradeshow booth? Design an element that is seen when leaving the booth, not only when entering the booth. A clever parting graphic will make your customer remember you.You can get all your tradeshow booth designs realized at www.sdsign.com.