Trade Show Exhibit Booth

Three seconds is the amount of time one has to get the attention of a potential client walking by your trade show exhibit booth.  As the tradeshow environment is so competitive, full-size, full-colour custom tradeshow exhibit panels are the best way to ensure that your company gets attention. The booths combine  modular panels, fabric structures, collapsible truss and aluminium extrusions.

Trade shows are an ideal opportunity for your company to get exposure from a targeted audience. Ask questions about the trade show to ensure that the event is indeed suitable for you and your company, the look of your trade show exhibit booth and the way you choose to set up your allocated space will be the determining factor as to whether the trade show is a successful investment for you. 

Once you have established your goals, target audience, competition, and image in the industry, the trade show exhibit booth needs to be planned. Use signs and graphics to focus the attention of your visitors on your booth. There are various ways and designs: Channel Bars are attached to the frame and provide a magnetic strip to which the fabric panels are attached.  All the Channel Bars are attached to the frame where the seams of the fabric panels join.  Hinged Channel Bars are made up of thee individual Channel Bars which are hinged together thus saving you time in setting up. Order a few more lights than what the organisers are providing. Your booth may become a bit hotter but Halogen lights make your booth stand out to your prospective clients, providing a warm glow.

The size of your trade show exhibit booth is not the main issue. A balanced look for the space is what should be achieved. The contents of the booth should be spread evenly and not placed all in one part. The idea is to make the booth attractive enough to make people want to visit it. Furniture should match the display and should not be too sparse or too much in quantity e.g. a comfortable chair for a tired visitor could favour you as they could become a customer.

A communication strategy should be in place in your trade show exhibit booth with all display informative material that would attract clients. Graphics and a good, strong message can make you the stronger party against your competitors. A shortage of personnel can mean the hiring of people to host your booth. It is always best to prepare ahead for such an event so that they can be given training so as not to appear incompetent to visitors. Lastly, keep an enquiry form within easy reach and keep business cards in your pocket for easy access.